Frequently Asked Questions

What does Schoolzine do?
A

Schoolzine is a professional Email Newsletter production company for schools across Australia. We take the raw content that schools send us and create interactive email newsletters containing video, galleries of photographs, spot polls, questionnaires and text. We then send to the school database and report back with statistics.

What about parents who don’t use email?
A

We produce your newsletter in a HTML version for email distribution. In addition we also provide you with a fully formatted master copy for you to print and distribute to anyone unable to access email.

Who has time to read their email newsletters?
A

You can have confidence that email newsletters will reach home and not get lost along the way in a school bag. We can also provide you with reports to show what is being read in the email newsletter. Feedback from parents to Schoolzine newsletters is overwhelmingly positive. We can also give you a report of any emails that bounce so you can update contact details with parents.

How much does Schoolzine cost?
A

Schools pay a small set up fee and subsidises the cost of the service on a newsletter-by-newsletter basis. Schoolzine rebates a percentage of the revenue received from sponsors.

What if parents prefer hard copy?
A

We send you a printable version of the newsletter, which you have the option of providing to anyone who requires it. Parents can also print individual pages of the e-version or the whole e-newsletter if they wish.

Who can sponsor our newsletter?
A

Schoolzine approaches businesses with products or services that might meet the needs of parents from your school. You have right of refusal for sponsors you deem unsuitable. Schoolzine policy is no unhealthy food, alcohol, political or gambling advertising.

What commitment do you need from the school?
A

Your agreement with Schoolzine is based on a 12 month commitment. You agree to provide us with a minimum number of  newsletters (usually 20) in a year or four consecutive terms.You also agree to provide Schoolzine with content and approvals in a timely manner during that time. This enables us to fulfil our joint commitment to sponsors.

How much and what kinds of content can we include?
A

There is no limit on the amount of content you can include. Your newsletter is only limited by the time your school community has available to collect and provide interesting and useful content. Schoolzine newsletters can include text, full colour photographs, video, forms, surveys, registrations and links. Schools will find that the more they include student-oriented content the more parents will want to read them.

How do you protect the privacy of information of our school and parents?
A

Your information is kept in a secure segregated database on our server. It remains your intellectual property. We will never sell or use your contact details for anything other than the delivery of your school newsletter, unless you ask or instruct us to do so. 

Can I change my ad during the campaign?
A

Yes, as often as you like. We will only charge you when you give us artwork to do. If you supply your own artwork or simply want to change the URL we will do it at no charge.

Can you give me examples of where this works?
A

Well we have an orthodontist hat is in its 4 year with us.
Educators such as Universities.
Real Estate agents are very popular.
Some businesses take longer brand building campaigns where as some such as Skwirk prefer regular short ads across many schools.

Do I get exclusive advertising space for my business category?
A

Yes, we will not sell advertising for two business types into the one newsletter. However we might sell both a Dentist and an Orthodontist and long as the dentist does not perform Orthodontic treatment.

Do we need to be approved by the school before being added to the newsletter.
A

Yes the school has final say over who gets to advertise in their newsletter. In the event a business is rejected by a school we pay a full refund.

Does the school endorse the advertisers?
A

No, the school does not endorse products or services of any businesses advertising in the newsletters.

Does the school receive revenue from my advertising spend?
A

In most cases the school pays a small fee for receiving the Schoolzine service and receives 20% of the revenue from advertising. There are some cases where the school receives the service at no charge and so elects not tp receive any of the advertising revenue.

How many advertisements per newsletter?
A

It's up to the school. We don't want to turn this into a weekender style magazine but the schools do receive a percentage of the revenue. Generally the number is between 8 - 10 but can be more if the school requests more.

How many newsletters does a school publish each year?
A

The number of newsletters published each year varies according to the individual school. Approximately 60% of schools go fortnightly with 30% weekly and 10% 'other' time frames.

We already produce our own school newsletter in-house — why involve Schoolzine?
A

Using the Schoolzine service allows you to concentrate your time and resources on creating the content you want to communicate to parents, and save the time and resources needed to produce and distribute the newsletter. We provide the graphic design and web distribution services that take your school newsletter to a new level of quality and professionalism.

What are the Open rates for the newsletters?
A

On average the open rate is 65%
This is three times the average of an E-newsletter. Obviously we have such an engaged audience or parents hear. We regularly see open rates as high as 90%+

What People Are Saying

 This format of recieving the school newsletter is just fantastic. No more s.. Read more

Sioux Bettiens (Parent/Caregiver), Kruger State School, Bellbird Park QLD

FAQs

Do we need to be approved by the school before being added to the newsletter.
A

Yes the school has final say over who gets to advertise in their newsletter. In the event a business is rejected by a school we pay a full refund.